Employee motivation and its implication on organizational productivity in nigerian media industry

Abstract

This study investigated “Employee Motivation and Its Implication on Organizational Productivity in Nigerian Media Industry (A Study of Delta State Broadcasting Service”). The objectives of the study among others were to determine the motivational factors employed by the management of Delta State Broadcasting Service to enhance workers’ productivity. The methodology adopted was a mixed analysis of quantitative and qualitative parameters based on the survey design which relied on primary and secondary sources of gathering data, through the use of questionnaires and interview instruments. Sixty two (62) questionnaires were administered to all to staff of Delta State Broadcasting Service, two (2) were returned. The study adopted purposive/judgment sampling technique. The data was analyzed and presented using tables, percentages and chi-square. Consequently, the findings reveals that Promotion as a way of motivating workers at Delta State Broadcasting Service is a factor of education, qualification and hard work. There is significant relationship between incentives and work productivity in Delta State Broadcasting Service. Also, monetary incentives and rewards exert a stronger influence on workers than any other form of motivational incentives. The study recommends that Delta State Broadcasting Service should improve its present techniques of motivating its staff to accommodate more workers. The management of Delta State Broadcasting Service should also expand their motivational techniques to incorporate other psychological factors.