Sustainable innitiatives taken by p&g to protect environment

Authors

  • Ashish Kumar Department of Mechanical Engineering, Rajshree Institute of Management and Technology, Bareilly, India
  • Arpit Gautam Department of Mechanical Engineering, Rajshree Institute of Management and Technology, Bareilly, India
  • Seeta Ram Yadav Department of Mechanical Engineering, Rajshree Institute of Management and Technology, Bareilly, India
  • Radhesh Grag Department of Mechanical Engineering, Rajshree Institute of Management and Technology, Bareilly, India

Keywords:

Environmental issues, Industrialization, Innovation, Procter & Gamble, Sustainability

Abstract

In the era of rapid industrialization and fast-track development the environmental issues suffer a lot. Be it any industry, organization or society the development must be carried out keeping the sustainability in mind. The opportunity of these overnight development approaches has ramified the environmental issues. The present communication enumerates the measures of environmental impact by taking a case of Procter and Gamble. Authors have studied the strategies of Procter and Gamble and their sustainable behavior in Indian as well as global context. Various data of last decade has been analyzed. It is found that the company P&G is moving in a right direction by providing new paradigms of realistic development. All the data for this study has been taken from secondary sources.

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Author Biographies

Ashish Kumar, Department of Mechanical Engineering, Rajshree Institute of Management and Technology, Bareilly, India

Department of Mechanical Engineering, Rajshree Institute of Management and Technology, Bareilly, India

Arpit Gautam, Department of Mechanical Engineering, Rajshree Institute of Management and Technology, Bareilly, India

Department of Mechanical Engineering, Rajshree Institute of Management and Technology, Bareilly, India

Seeta Ram Yadav, Department of Mechanical Engineering, Rajshree Institute of Management and Technology, Bareilly, India

Department of Mechanical Engineering, Rajshree Institute of Management and Technology, Bareilly, India

Radhesh Grag, Department of Mechanical Engineering, Rajshree Institute of Management and Technology, Bareilly, India

Department of Mechanical Engineering, Rajshree Institute of Management and Technology, Bareilly, India

Published

26-08-2014

How to Cite

Kumar, A., Gautam, A., Yadav, S. R., & Grag, R. (2014). Sustainable innitiatives taken by p&g to protect environment. Recent Research in Science and Technology, 6(1). Retrieved from https://updatepublishing.com/journal/index.php/rrst/article/view/1154

Issue

Volume 6, Issue 1 (2014)

Section

Articles